Water is life. But in today’s world, even water comes with a price tag. We wanted to flip that logic on its head — and turn hydration into a shared opportunity.

So we created a model where brands fund free, high-quality bottled water in high traffic areas. In return, they get meaningful, repeat exposure on bottles people actually keep and reuse.

But we didn’t stop there. Every bottle we distribute is negatively priced — meaning a portion of the campaign cost goes directly to WaterAid, helping provide clean water in communities that need it most.

This isn’t just marketing. It’s a new way for companies to connect with audiences by doing real good.

We’re still early in the journey, but the mission is clear:
Use everyday essentials to challenge old systems, spark generosity, and remind the world that ownership requires stewardship.